1. Create a Custom Dimension: Navigate: Go to your GA4 property, click on “Configure” > “Dimensions”. Create: Click on “Create Dimension”. Name: Give your dimension a meaningful name, like “Landing Page”. Event: Choose the event parameter that represents the landing page URL. This is typically “page_path” or “page_title”. Save: Click “Create”. 2. Create a Segment:
SEO
Entity SEO: A Detailed Explanation
Entity SEO focuses on optimizing content and websites around specific “entities” rather than just keywords. An entity, in SEO terms, is a uniquely identifiable concept or thing. This could be a person, place, product, organization, or even an abstract concept that search engines recognize as distinct. Search engines like Google use entities to understand the
Anchor Text Distribution for Backlinks
Backlinks remain one of the most critical factors for determining a website’s authority and ranking on search engine results pages (SERPs). However, not all backlinks are created equal. The text used to link to your website, known as anchor text, plays a pivotal role in how search engines perceive the relevance and quality of these
Author Pages on News Websites: Index or Noindex?
Should Author Pages on News Websites Be Set to Index or Noindex? When it comes to author pages on news websites, the decision to set them to index or noindex depends on your specific goals and circumstances. If your primary objective is to improve the visibility and discoverability of individual authors and their content, setting
Anchor Text Optimization: Key Guidelines for SEO
When it comes to anchor text, there is no specific percentage that applies universally to all websites. The distribution of anchor text should be natural and diverse, reflecting a variety of relevant keywords and phrases. However, it is generally recommended to follow these guidelines: 1. Branded anchor text: This includes the website’s brand name or
How to Simulate Googlebot Using Chrome
Simulating Googlebot using Chrome is a useful technique for website owners, SEO specialists, and developers who want to understand how Google’s crawler sees their websites. This process can help identify potential issues with content rendering, SEO optimization, and overall website performance from the perspective of Googlebot. Here’s a step-by-step guide on how to achieve this