When it comes to anchor text, there is no specific percentage that applies universally to all websites. The distribution of anchor text should be natural and diverse, reflecting a variety of relevant keywords and phrases. However, it is generally recommended to follow these guidelines:
1. Branded anchor text: This includes the website’s brand name or variations of it. It should typically make up a significant portion of the anchor text, around 20-30%.
2. Exact match anchor text: These are anchor texts that exactly match the target keyword or key phrase. It is advisable to keep this type of anchor text to a minimum, around 5-10%, as excessive use can be seen as manipulative by search engines.
3. Partial match anchor text: These anchor texts contain variations or partial matches of the target keyword. It is recommended to have around 10-20% of partial match anchor text.
4. Generic anchor text: These are generic phrases like “click here” or “learn more.” They should make up a small portion, around 5-10%, of the anchor text.
5. Brand + keyword anchor text: This combines the brand name with a relevant keyword. It is good to have a moderate amount, around 10-20%, of this type of anchor text.
6. Naked URLs: These are anchor texts that use the full URL of the website. They should be used sparingly, around 5-10%.
Remember, these percentages are not set in stone and can vary depending on the specific website and its SEO goals. It is important to maintain a natural and diverse anchor text profile to avoid any penalties from search engines. Regular monitoring and adjustments based on performance data are crucial for optimizing anchor text distribution.