Search Engine Optimization

We provide results-driven digital marketing and SEO solutions that put you in front of the right searchers at the right time. Our team plans, executes, and refines a custom SEO strategy for each client we work with.

A successful SEO strategy starts with an in-depth understanding of industry challenges, objectives, and target audience. We build SEO campaigns based on these key factors combined with our proprietary SEO tools and unprecedented access to media publishing.

On-Page SEO
Any aspect of your actual website that as an impact on search engine rankings falls under the on-page SEO category. The factors that make up on-page SEO are largely under your control and include things like website speed, architecture, coding, structured data, content, title tags, meta descriptions, search phrase relevancy, page responsiveness and website trust to name a few.

Off-Page SEO
Anything that is not directly a part of your website and as an effect on search rankings would be considered off-page SEO. This is largely relevant contextual backlinks, citations and social presence. A search engine is essentially looking at your online reputation and deciding rank based on the quality of that reputation.

Violations & Penalties
Search engines will sometimes impose a manual or algorithmic penalty on a website. This is usually due to a violation of some guideline that a search engine thinks your website has run afoul of. It could be a mistake in the website coding violation of terms of service or a competitor attacking your website in a malicious negative SEO campaign. This can result in your website actually getting penalized and demoted or removed altogether from search results.

E-E-A-T Optimization

The E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is closely connected to Google’s use of search quality guidelines to evaluate the quality of a website and the creators of its content. Here’s a breakdown of each component:

1. Experience: This refers to the firsthand knowledge or skill the content creator has in the subject matter. It ensures that the information provided is accurate and reliable because it comes from someone who has direct experience with the topic.
2. Expertise: This pertains to the skill or knowledge of the author or content creator. It indicates that the person creating the content is a recognized expert in the field, ensuring the information is credible and valuable.
3. Authoritativeness: This involves the authority of the content, the creator, and the website as a whole. It means that the content comes from a reputable source, and the website is known for its reliability in the specific niche or industry.
4. Trustworthiness: This emphasizes the reliability and integrity of the content. It ensures that the information is accurate, transparent, and can be trusted by the audience.

Importance of E-E-A-T

Google uses E-E-A-T to assess the quality of websites and their content, ensuring that users receive the most reliable and useful information. By optimizing for E-E-A-T, websites can improve their rankings in search engine results, leading to better visibility and higher traffic.